NW Mtn Minority Council
Relevance: Deep Down 2019
Northwest Mountain Minority Supplier Development Council Annual Theme Branding and Marketing
Background
To stand out in their industry, engage their audience and to drive forward their goals for the year, The Northwest Mountain Minority Supplier Development Council (NWMMSDC) develops an annual theme. In early 2019 the Council reached out to Trio Group to help design and produce cohesive materials branded with their theme for their events held throughout the year and needed guidance on branding and marketing effectively for their events.
Strategy
After the council decided on their annual theme, “Relevance: Deep Down,” we met with the NWMMSDC team to ascertain the meaning and goals behind the theme and develop a brand to enhance their existing marketing plan. We decided that creating a logo and accompanying graphic design styles would be best way to deliver the Relevance: Deep Down message and develop a cohesive look throughout the year.
Design
When designing the logo, we kept the design in line with the council’s identity by using their brand colors and fonts in the style guide and including the main NWMMSDC logo prominently in the design. Additionally, the pattern inside the characters of the word “Relevance” was created using the NWMMSDC logo. The use of gradients also corresponded with contemporary graphic design trends for 2019.
Also, when creating the logo and event materials, we kept design similar to the clean, modern, professional look and feel of their website. The accompanying graphic style assets reflected this, including balanced white space, white text on bold blocks of color, divider lines, bold headlines, and personalized (instead of stock) photography.
Trio designed trifold table tents to place on each table at the NWMMSDC Awards Luncheon 2019.
Execution
Initially we created a PowerPoint slide deck to reveal the new logo, styled with the new graphic design assets. We designed and printed all their event marketing materials, branded with the Relevance: Deep Down logo and style assets, including:
Event signage, including Welcome, Directional, & Sponsor posters
Event programs
Website banners
Pop-up banners
Table tents
PowerPoint presentation deck
Print advertisement
Trio designed and printed the Council's 28 page Annual Report for 2018.
Trio designed and printed the Council's 28 page Annual Report for 2018.
Trio designed and printed the Council's 28 page Annual Report for 2018.
Trio designed and printed the Council's 28 page Annual Report for 2018.
Evaluation
Trio Group is proud to support Minority Business development through branding and marketing strategy in 2019. We also continue to work with the council and have developed a logo for the NWMMSDC 2020 theme: “Deliver Value in Innovation.”