The decline of organic, un-paid reach on social media and a loss of in-person outreach due to the COVID- 19 pandemic has left many small businesses struggling to get people to know they exist, much less care about their products and services. In this workshop, you’ll learn three principles of modern marketing that will help your outreach stand out among the digital noise and three strategies that will attract new eyes (and potential customers!) to your business. 

You will leave with the tools and understanding to complete your digital outreach strategy including: Understand how to identify and find your ideal audience including customers and clients. Identify content assets in your organization and develop a plan to leverage those assets for marketing mojo. Create your very first digital marketing campaign around a keystone offer for your organization. Identify promising keywords and questions to get more website visitors and intrigue visitors on other influential websites. Understand email marketing pitfalls and create a super-simple plan to grow your email list.